Strong communication and marketing are necessary to assist the public’s awareness of all the library offers. Understanding the communication tools and methods used by the segments of the community, especially populations you are trying to reach, is vital. Internal public relations also allow library staff to promote youth services and helps to establish a good working relationship among all library staff.
A youth services professional:
Creates a positive, welcoming experience for all who visit the youth services area.
Conducts engaging and effective reference interviews through active listening and engagement with youth and adults.
Communicates respectfully and empathetically with all populations.
Advocates for the rights of children and teens to have equitable access to all library resources and services. Works with the library director to develop behavior polices for children and teens; assists with educating staff on professional responses and developmentally appropriate expectations of youth.
Effectively communicates the impact of services to other library staff, library administration, library board of trustees, the community, funders, schools, elected officials, and community leaders.
Participates in and partners with community organizations, involving the greater community in a dialogue about youth services.
Has an active role in developing a marketing, social media, and advocacy plan(s) for the library.
Follows library policies regarding the use of photography and videography by staff and patrons, as well as the necessary permissions needed for print and online publicity.